British Airways

Services provided
  • Design thinking workshop
  • Research
  • Strategy design
  • Product management
  • Solution acceleration
  • Digital interactive prototype design
  • User testing
British Airways
British Airways In-Flight Experience Design
Services provided
  • Concept design
  • Prototype
  • User testing

In-flight entertainment and eCommerce system

International Airlines Group, owner of British Airways commissioned Solvers for a Solutions Acceleration program to explore the future of short-haul entertainment and commerce. IAG’s vision was to conceptualize a world-class Bring Your Own Device (BYOD) in-flight entertainment and eCommerce system. This system would allow a user to quickly connect and engage with the breadth of incredible content that British Airways has to offer, with order to seat and one-click checkout being absolute fundamentals of the solution.

This collaborative engagement between Solvers and IAG involved design thinking, research, strategy design, product management, digital, interactive prototype design and user testing. At the end, Solvers delivered an interactive prototype that was validated by end users, as well as a comprehensive user testing report.

Project stats
Team size
8
Design hours
318
Number of iterations
4
S.core
92%

The in-flight experience that is tailored to you

British Airways In-Flight Experience Design
British Airways In-Flight Experience Design

From flight insights to destination highlights, each part of the experience has been refined to delight passengers onboard.

Highlights

Personalized experience

In-flight entertainment suggestions are based on personal likes and preferences. While the personalized agenda provides passengers with insights on upcoming events.

British Airways In-Flight Experience Design
Highlights

Smart agenda

Long distance passengers can have fun exploring the detailed and engaging agenda. This includes an interactive flight map, destination highlights, snacks and meal time and more. These features take in-flight information to the next level.



British Airways In-Flight Experience Design

Highlights

Entertainment & Shopping

The entertainment and shopping interface is bold, exciting and super easy to use. The best in class user experience is combined with hand picked collections of seasonal shopping and entertainment packages.

British Airways In-Flight Experience Design British Airways In-Flight Experience Design British Airways In-Flight Experience Design
British Airways In-Flight Experience Design British Airways In-Flight Experience Design British Airways In-Flight Experience Design
Team
Design Director
Valeri Torf
Lead Designer
Stefan Hiienurm
Designer
Karolina Peciu
Interaction Designer
Alex Gorbunov
PM
Guy Matorin
UX Research
Shing Leung
Technical Director
Eamon Doyle
Development
Davey Faherty

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