Willo Branding
Project goal
Develop a brand manual for the innovative consumer fintech business providing financial services to families and individuals.
Typography
Gilroy is our primary geometric sans serif typeface and the workhorse of our typography collection. It perfectly embodies our bold yet humble visual language. We adapt Gilroy in available weights (light, regular, medium, etc.) to suit the medium (iOS, website, stationery, packaging, etc.)
Color Palette
Gilroy is our primary geometric sans serif typeface and the workhorse of our typography collection. It perfectly embodies our bold yet humble visual language. We adapt Gilroy in available weights (light, regular, medium, etc.) to suit the medium (iOS, website, stationery, packaging, etc.)
App Store Icon
Belkin Sense auto-detects your habits and sets the perfect theme for the home. It could be waking up in the morning or having a movie night with friends. Belkin Sense adapts to every life moment.
Cards
Belkin Sense auto-detects your habits and sets the perfect theme for the home. It could be waking up in the morning or having a movie night with friends. Belkin Sense adapts to every life moment.
