Project goal

Design the best mobile and desktop family banking experience for the number one credit card issuer in Canada.

Synopsis

PC Financial is one of the divisions of Loblaw corporation which owns many of Canada's most recognized retail brands and services. With the company's exceptional efforts in serving Canadian families, it was a matter of time to expand PC Financial's product lineup with a forward-thinking and family-focused digital banking experience. The Solvers team has previously proven it's bold reputation in the fin-tech space and once again designed an exceptional experience. PC Financial mobile app is now one of the most appreciated and highest rated in the Canadian AppStore.

quote mark

“It is very straightforward to find the stuff I would like to see. In a quick way, I could find pretty much everything.”

User testing participant

"It's self-explanatory, press here to see insights and I guess press here to send money"

User testing participant

"Using the app was very obvious, each section was very easy to understand"

User testing participant
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Accounts, Saving, Points. All at one place.

Groceries. Shopping. Entertainment. See where it all goes with Insights.

Transactions. Taken further.

Send & Request money with PCF.

More features for everyone.

Personalised dashboard cards. Made simple.

Art Director, Partner
Valeri Torf
Strategy, Partner
Kirk Donohoe
Technical Director
Eamon Doyle
Lead UI (Mobile)
Stefan Hiienurm
Lead Ui (Desktop)
Valeri Torf
UX Director
Guy Matorin
Designer
Anastasiia Dedova
Designer
Stefan Stefancik
Front-end
Jan Šimsa
Front-end
Sergey Pahmuty
Backend
Derek Cusack
Backend
Dave Brown

What can we say... we are in love with diagrams, aren't you? The comprehensive problem research has helped us shape the initial information architecture. Like many financial products, PC Financial has appeared to have a complex structure that has required extensive research and planning for each platform, including iOS, Android, and desktop web.

The prototype was iterated and improved dozens of times across all user flows, resulting in a refined and easy to pick up experience.

We've developed a unique approach to the home screen experience of the app featuring smart contextual components that show the most relevant content for products and information that are relevant to each particular customer.

Interviews & Surveys

Such an easy app to use! I love my pc MasterCard. The points build up so fast!

User testing participant

Fast and efficient! Keeps me informed on my spending!

User testing participant

It would be great if I could access my last statement with a single tap.

User testing participant

The Design System of PC Finacial apps is worth a special mention with its comprehensive user interface design guidelines for each platform.

Art Director, Partner
Valeri Torf
Strategy, Partner
Kirk Donohoe
Technical Director
Eamon Doyle
Lead UI (Mobile)
Stefan Hiienurm
Lead Ui (Desktop)
Valeri Torf
UX Director
Guy Matorin
Designer
Anastasiia Dedova
Designer
Stefan Stefancik
Front-end
Jan Šimsa
Front-end
Sergey Pahmuty
Backend
Derek Cusack
Backend
Dave Brown

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