Loblaw Corporate Website
Project goal
Design and build the new corporate website for Loblaw Companies Limited — Canada's leading innovator in food, health, beauty and wellness retail.
Synopsis
The new website is LCL's central identity hub communicating the company's story, mission and values, culture, its stance towards responsibility, investor relations and brand-related news. The Solvers team developed a complex research program for Loblaw to compartmentalise and prioritise each persona's problems and ways of achieving success in communicating with them. From first-time job seekers, the general public to vendors, franchise seekers, journalists, investors, and skilled job seekers, the new Loblaw website features inspiring and engaging communication that wins hearts and achieves business goals.
“It has been an absolute pleasure to work with Solvers team on this. The Solvers team is flexible and dedicated and easy to work with. Solvers helped us deliver something incredible here. It’s getting rave reviews across the enterprise.”
Design system
For Loblaw, we've developed a comprehensive content, photography and design guidelines for effortless development of any future additions to the website and other marketing materials.
