British Airways In‑flight Experience
International Airlines Group, owner of British Airways commissioned Solvers for a Solutions Acceleration program to explore the future of short-haul entertainment and commerce.
IAG’s vision was to conceptualize a world-class Bring Your Own Device (BYOD) in-flight entertainment and eCommerce system. This system would allow a user to quickly connect and engage with the breadth of incredible content that British Airways has to offer, with order to seat and one-click checkout being absolute fundamentals of the solution.
This collaborative engagement between Solvers and IAG involved design thinking, research, strategy design, product management, digital, interactive prototype design and user testing. At the end, Solvers delivered an interactive prototype that was validated by end users, as well as a comprehensive user testing report.
The in-flight experience that is tailored to you
From flight insights to destination highlights, each part of the experience has been refined to delight passengers onboard.
“Solvers have delivered a smart and comprehensive solution that is miles ahead of any competition.”
Long distance passengers can have fun exploring the detailed and engaging agenda. This includes an interactive flight map, destination highlights, snacks and meal time, and more. These features take in-flight information to the next level.
Entertainment & Shopping
The entertainment and shopping interface is bold, exciting and super easy to use. The best in class user experience is combined with hand picked collections of seasonal shopping and entertainment packages.
A series of in-depth design thinking sessions in collaboration with the client. Coming home with an understanding of the challenge and a suitcase of colored post-it notes.