AMEX Developer Zone
Design the developer-focused portal for AMEX's vast API and product library.
“Comparably easy to navigate. Especially for a finance company, it’s not painful or unwieldy. Sometimes when you’re using Fintech APIs or credit card APIs, it’s often—well we have you now, so we don’t have to look after you too well. We’re going to dump the info on you and you can pick your way through it. And it’s not that, it’s more curated. So it’s not like the bad old days. ”
“Seeing up to date design, seeing in the dashboard a decent logs and analytics. In documentation, seeing side by side how the code looks. This tells me that this is maintained and well thought out, how it works. There’s a talented team behind working on it. So this gives me trust.”
“This definitely inspires confidence because the connection between the solutions and products is very well crafted. You are able to provide me a website that talks simultaneously business language and technical language. Business when we‘re talking about solutions. Technical when we’re talking about products. The interconnection between these two worlds definitely inspires confidence.”
The fundamental goal was to design a fast in-and-out experience for AMEX's corporate clients. Through extensive design-thinking workshops, we've established the two key user personas: business professionals and software developers. Considering the shift towards open banking, the software developers persona is expanding into two primary mindsets:
Tactical mindset – users who are on a mission to implement a specific product/solution. These users will often be corporate developers, implementors who are similar to the current leading user group.
Discovery mindset – users who are in a discovery phase and searching for potential solutions for business problems. These users are likely to be full-stack developers, creators working with startups. These user groups will grow in the future when more solutions for open banking become available.